Verisure Securitas Direct is the European market leader in monitored ‘smart alarms’, serving more than 2 million residential and small business customers. This entrepreneurial company operates in 14 countries in Europe and LATAM and is on average 3.5 times the size of its nearest competitors across its footprint. Approximately 80% of its consumer base is located in Spain (40%), Sweden (20%), Norway (10%) and France (10%).

Entrepreneurial and pioneering spirit

The business has enjoyed consistent double-digit top and bottom line growth over the past 20 years as a result of its highly entrepreneurial and innovative approach to business. For example it was the first company in the industry to introduce:

  • First to use GSM technology to connect alarm with security call center
  • First to use “two way voice” to enable direct connection between the consumer and security call center
  • First to use images as a way to verify and assess security situation when an alarm is triggered
  • First to use SigFox’s low power wide area network to provide an alternate communications path when an intruder employs anti-jamming equipment

Verisure Securitas Direct takes responsibility for the whole value chain - from product development, design and sales to installation, service and 24/7 professional monitoring, verification and response - to ensure it can bring peace of mind to its customers. This product development model enables us to innovate where others can not.

This kind of innovation has led to Verisure Securitas Direct enjoying industry leading customer retention of >90% and residential customer churn below 7%.

Thanks to a strong focus on the customer experience, Verisure Securitas Direct’s customers are amongst the most satisfied and loyal in the industry.

Development and Growth Opportunities

Verisure Securitas Direct invests over half of the EBITDA from its customer portfolio in growth every year and has been growing in every one of its geographies throughout the financial crisis. This is partially the result of still very low penetration rates of monitored alarm services in Europe (single digit compared to >20% in the US), providing significant opportunity for continued growth. Verisure Securitas Direct also continues to organically expand internationally and has opened offices in Brazil, Italy and Peru in just the last two years. Our organization has grown from 6,000 to over 10,000 employees and partners in the past two years and our continued successful growth is dependent on our talent pipeline. Our people are our business.

The core offering is a monitored alarm system that incorporates sensors (i.e. motion, fire, humidity) and a central control panel that are remotely monitored by Securitas Direct on a 24/7 basis. Verisure Securitas Direct personnel investigate incidents, contact owners and dispatch guard, police and fire brigade response where appropriate. In addition, the company has moved from offering fire and intrusion protection to lifestyle-oriented ‘connected’ functionality and services, which expand its customer offering and significantly grown its addressable market. These services are enabled by new product innovations around video functionality, light control, temperature control, elderly care, etc. Through its current product portfolio, the company provides a modular and expandable platform for various connected home applications.  The product connects through a secure gateway to scalable cloud services and offers video monitoring, access control, water leakage/moisture detection, among others – all app-controlled through mobile devices.

Job purpose

The Business Analyst is a key member of the Product Management team, reporting to the Director of Product Management. The role will be based in one of our R&D sites, Malmö or Madrid. Significant European travel will be required.

The Business Analyst will work side by side with Product and Project managers to ensure comprehensive financial modelling of all of our new Products & Services. The successful candidate will work with the R&D, sales and marketing team members to develop key insights that would help to estimate the “size of prize”. This would include the right way to price the product to the consumer, the amount of money it will cost the company to provide the service, and how much it will cost to develop and test.

During this process, the Business Analyst will gather scattered information, crystalize it into a comprehensive overview and develop implications that drive our Product & Service development efforts. All of this information will be crucial in positioning and prioritizing development effort, and product specifications.

Main Responsibilities

  • Gather and analyze data on product sales and operational metrics across our main commercial sales clusters
  • Liaise with sales clusters to assess commercial interest in products and Go To Market implications
  • Construct detailed unitary and recurring cost model for each product
  • Gather and synthesize information given by commercial clusters on bundling and topline opportunity
  • Construct comprehensive “bundle by bundle” and “product by product” business cases
  • Help aggregate scattered financial data and crystalize it into overarching implications to our Product roadmap
  • Liaise with key stakeholders internally to build a database of information that is shared with Product managers

Required Qualifications

Minimum qualifications

  • Engineering or business degree
  • 2-3 years experience in analytical role, preferably in a Management Consulting firm
  • Financial modelling skills
  • Ability to frame complex problems
  • Strong knowledge of MS Office suite
  • Ability to frame a problem, “breaking the elephant into pieces”
  • Experience with senior stakeholder communication, ability to synthesize large amounts of information into core truth and extra key insights relevant to the business
  • Fluency in English

Prefered qualifications

  • Experience in Top Tier management consulting firms
  • Strong GMAT (700+)
  • Experience in engineering environment
  • Proven ability to create collaborative relationships with stakeholders and peers in a matrix organisation and be recognised as a value-added partner and resource, working in multicultural teams
  • Match to our culture: high energy and flexibility, fantastic communication skills (both written and verbal) and huge amounts of drive
  • Familiarity with current home security / smart home technologies, future developments and understand the business models behind them
  • Fluency in Spanish / French
Type of employment Tillsvidareanställning
Contract type Full time
Number of positions 1
Working hours 100
City Malmö or Madrid
County Skåne län
Country Sweden
Reference number 2017/39
Published 22.Jun.2017
Last application date 28.Sep.2017 11:59 PM CET

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